LIFE Wood for the Future researchers and poplar producers from Marjal met last Tuesday, February 14 with Roberto Álvarez and his team of Innovation and Digital Transformation of the Official Chamber of Commerce, Industry, Services and Navigation of Granada. During an extensive meeting, the strategic plan for the transfer, manufacturing and commercialization of the new innovative structural poplar and pine wood products developed in the LIFE project through a spinoff company of the University of Granada, using the San Isidro Sugar Factory as a launching base, was presented and discussed.

This company is expected to be created in its first phase during the spring of 2023 and will serve as a launching pad for a new industrial ecosystem of wood-based manufacturing and construction in Granada and Andalusia. The collaboration between the University and the Chamber is of great strategic importance especially in this initial incubation phase of the company. Aspects such as the industrialization of Granada, the conservation of poplar groves and forests in Granada in the face of fires, sustainable industrialized construction with a low carbon footprint, digitalization and the fight against depopulation are the pillars on which the new company establishes its hopeful strategy of creation, growth and impact on the territory.

Under the watchful eye of the industrialists of the past, with Juan López Rubio at the head as a pioneer entrepreneur in the cultivation and industry of sugar beet in the Vega of Granada that transformed the Nazarí city, young researchers and entrepreneurs guard the prototype model of the future concrete slabs-poplar-pine as a hope for a new industry that will serve as a revulsive for the poplar sector of the Vega of Granada. The knowledge and the youth of university students as a value for the future of the territory